According to AFA's president Tim Wildmon, "Sears knows they are selling smut. Technology allows Sears to remove and stop selling these posters within minutes, so why won't they?"

The posters are part of sales campaign called the PosterRevolution.com Storefront. According to WorldNetDaily's Bob Unruh, "The poster images are graphic: four couples with arms and legs intertwined who appear to be wearing nothing but each other and some foamy waves lapping at their ankles.
The poster image is highlighted by the theme: `Safe sex is hot sex.' Another reveals two topless women embracing, wearing only the skimpiest of shorts, a model who appears to be wearing some water and a small sponge, and a group of women wearing revealing lingerie."

Here's the kicker: Despite the fact that it has been well-documented that many evangelical Christians have problems with pornography, an AFA link contains the near-n*e posters that Sears is selling (http://action.afa.net/Detail.aspx?id=2147497099).

To paraphrase Supreme Court Justice Potter Stewart; I may not be able to define hotness, but I know it when I see it. And, thanks to the American Family Association, thousands of its members will now see some unabashed hotness. Way to go Tim!

In its email, the AFA does issue a "Warning," which states that "the posters are extremely graphic and offensive," and therefore "they have been edited by us." It's a tough job, but someone had to do it!

While it seems that this particular alert - complete with access to the nes -- could have emanated from those funny and fevered minds over at The Onion, it does appear that this is a legitimate AFA "Take Action Now" alert.

The AFA "Take Action Now" alerts closes by saying that "These aren't just posters of scantily-clad women. Some of them depict groups of people, lesbians and others engaged in **ual [I'm assuming - and I may be presumptuous -- that the asterisks are taking the place of the letters s, e, and x] activities. Very little is left to the imagination."

Tim Wildmon explains in the P.S. that the reason for using "asterisks for some words in our e-mails to you because otherwise the words would trigger blocks by many filters."

So, says Tim, the son of AFA founder Donald Wildmon, it is time to "Take Action": "Unless Sears hears from you, they will continue to sell offensive posters. Please take a moment to email Sears' public relations director Larry Costello. We have left voice mails on Mr. Costello's cell phone numerous times. He has refused to return them."

Taking action

The AFA's sample complaint letter reads:

Dear Mr. Costello:

I can't understand why Sears is choosing to sell adult materials on its website.

As a supporter of American Family Association (AFA), it is also disappointing for me to learn that you have casually discounted several calls from AFA by refusing to discuss our concerns.

Back-to-School is a busy time for Sears.  I will certainly consider doing my shopping elsewhere as a result of the company's adult-oriented product offerings.

The American Family Association has been, and continues to be, in it for the long haul. They have a number of significant "Divisions" including: American Family Radio, which "keeps you informed and encouraged with Christ-centered programs and music!"; OneNewsNow.com, a daily news service; One Million Dads.com, which "was begun to give dads an impact on all the negative influences our children are forced to contend with"; OneMillionMoms.com, "an online community of mothers aimed at stopping the exploitation of our children";The AFA Journal, the organization's monthly publication; AFA Planned Giving, which "helps you select the best means of leaving a legacy that lasts for generations to come; and AFAFilter.com for the Internet.

AFA "Supported Ministries" includes: TheHomeschoolChannel.tv, "a website that provides resources for home schoolers across the country..."; Awaken Generation, "a website dedicated to reaching out to a generation that has fallen asleep to Christ"; TeaPartyDay.com, "a website that invites people to attend or organize a rally in their community"; InTheFight.com, "the website for the In The Fight Fellowship, challenging Christians to take a stand for Christian principles"; and, SpiritualHeritageTours.com , which "offers guided tours to national historic sites with a Christian heritage."

Sears, Roebuck, & Co. was founded in 1893 and became America's biggest retail store and was well-known across the country - especially in rural areas -- for its catalogs that contained merchandise ranging from farm implements to tools, from clothes for the entire family to all sorts of appliances. In recent years, however, Sears has not fared well. Will AFA's Tim Wildmon have an impact? Stay tuned.